Teachers Network
Translate Translate English to Chinese Translate English to French
  Translate English to German Translate English to Italian Translate English to Japan
  Translate English to Korean Russian Translate English to Spanish
Lesson Plan Search
Our Lesson Plans
TeachNet Curriculum Units
Classroom Specials
Popular Teacher Designed Activities
TeachNet NYC Directory of Lesson Plans TeachNet NYC Dirctory of Lesson Plans

VIDEOS FOR TEACHERS
RESOURCES
Teachers Network Leadership Institute
How-To Articles
Videos About Teaching
Effective Teachers Website
Lesson Plans
TeachNet Curriculum Units
Classroom Specials
Teacher Research
For NYC Teachers
For New Teachers
HOW-TO ARTICLES
TEACHER RESEARCH
LINKS

GRANT WINNERS
TeachNet Grant:
Lesson Plans
2010
TeachNet Grant Winners
2009
TeachNet Grant Winners
Adaptor Grant Winners
2008
TeachNet Grant Winners
Adaptor Grant Winners
2007
TeachNet Grant Winners
Adaptor Grant Winners
Other Grant Winners
Power-to-Learn
Math and Science Learning
Ready-Set-Tech
Impact II
Grant Resources
Grant How-To's
Free Resources for Teachers
ABOUT
Our Mission
Funders
   Pacesetters
   Benefactors
   Donors
   Sponsors
   Contributors
   Friends
Press
   Articles
   Press Releases
Awards
   Cine
   Silver Reel
   2002 Educational Publishers Award

Sitemap

TeachNet NYC: Lesson Plans

You Want It! We Got It!

Project URL:
http://teachersnetwork.org/teachnet-lab/motthallschool/asalcedo/marketing/index.htm
 

How it works:
In this unit on market research, students begin by watching an introductory video from United Streaming. They create and conduct consumer surveys, analyze the results, and graph them in a spreadsheet. They draw conclusions from the results and illustrate them in a PowerPoint presentation. Based on their conclusions, the students brainstorm and "create" a product that surveyed consumers would be willing to "buy". They design posters and write a slogan for their product, and also storyboard and videotape a commercial. For uncommitted high school seniors, this exciting business experience can also illustrate a possible career choice.

Standards addressed:  
Students display interpersonal communication skills; understand the role and impact of marketing; and learn how external factors influence marketing decisions. They read, write, listen, and speak for information and understanding, and for critical analysis and evaluation. They demonstrate how academic knowledge and skills are applied in the workplace and other settings; demonstrate mastery of the foundation skills and competencies essential for success in the workplace; and access, generate, process, and transfer information using appropriate technologies.

Materials used: 
Required materials include a computer with Internet connection; Inspiration, Excel, PowerPoint, and word processing software, a computer projection device; and a digital video camera.

The students:
This project is suitable for 8th grade students who have taken business classes or have produced videos before, and is intended for high school students, especially seniors. Students should be able to graph results in Excel and create PowerPoint presentations. Cooperative groups should also have a member with artistic inclinations.

Overall value:
You Want It! We Got It!
has something of everything. It utilizes a streamed movie and has students experiencing the same things a market research analyst does. Students work together interactively and cooperatively, and communicate effectively to each other and their audience. They create surveys, make presentations based on their findings, and develop and market a product of their own creation. This program is a great real-world experience in business and marketing.

Tips: 
Get students motivated and thinking about market research analysis as a possible career choice, especially if you are teaching this unit to high school seniors. When designing their surveys, students should think in terms of what area their product might be placed, such as clothing, perfume, jewelry, vehicles, etc. Have students read the market research links provided to help them formulate ideas and draw conclusions. Videotape television commercials and show them to students before they videotape their own commercials.

About the teacher:
Anthony Salcedo is laptop coordinator at the Mott Hall School, the first inner city public school to start a laptop program. He was a keynote speaker at the Microsoft Laptop Summit 2000 in Seattle, Washington, and has presented at numerous technology conferences around the country. He has received recognition from three superintendents for his achievements, is a certified NFTE instructor, and has worked as a translator in the Caribbean for the United Nations. He was an
adjunct instructor for NYU and Mercy College and is in his 12th year of teaching in the New York City public school system.

Email:
asalced@nycboe.net

Subject Areas: 
Business
Technology

Grade Levels: 
8-12

 

Come across an outdated link?
Please visit The Wayback Machine to find what you are looking for.

 

Journey Back to the Great Before